This project has revealed that it is to the advantage of the tourism industry to take a proactive leadership role in raising awareness and training; increased knowledge among participants and encouraged decision-making bodies in the pilot regions to adopt a practical approach to climate change adaptation; and shown the need for a support system and regulatory framework for the tourism industry that will encourage better climate change adaptation.

Tools and activities were developed specifically for this industry in order to raise awareness and encourage the assimilation of current knowledge on climate change. Ultimately, they will be used in informed decision-making and the promotion of innovative action on climate change adaptation.  

Under Thrust 5 of the 2020-2025 Action Plan for Responsible and Sustainable Tourism, Quebec’s Ministry of Tourism (MTO) is interested in acquiring and sharing knowledge on climate change mitigation, supporting partners in testing innovative solutions, and stimulating the mobilization of regional and sectoral players for a tourism industry that is resilient to climate change.

The collaborative approach increased awareness and the general uptake of knowledge related to climate change within the tourism sector and provided a better understanding of the perceptions, attitudes and behaviours of tourism stakeholders.

The profitability of the sector and regional economic activity related to ski stations depend on the industry's response to climate change challenges. Ski stations are at the heart of a tightly knit economic ecosystem. These challenges represent an opportunity for them to explore new business models.